AG, We Want You Back.

Do you know what a breakup feels like?

I don’t.

But I’m starting to get an idea.

So many of us in the AGBC are “breaking up” with American Girl.

AG is trying so, so hard to make their products more “modernized”.

And I really, truly, hate it.

I do.

Here’s a list of things they are changing:

-sewn on underwear

-squishy vinyl

-selling them at Toys R Us, Kohls, etc.

-awful packaging

-new dolls that don’t even look like they’re from AG.

So, AG, you caused this breakup. And if you want us back, make your company go back to how it was. Because right now, I’m not an American Girl Fan.

In fact, I would’ve stopped loving them a long time ago, if it wasn’t for buying Brooke. I’d wanted her for so long that I just couldn’t resist, so… I bought her, and that revived my interest in AG. But now it’s dying again. I have zero motivation to play with my dolls, and I don’t know if it’s because I’m getting old or whatever, but I know that I don’t want to be a fan of them right now.

To be honest, this started when I saw the new mini dolls. They. Are. Creepy. And it hasn’t gotten better.

And if you’re thinking, “Maybe it’s for the best, maybe some people will like the changes they’re making…”

Stop.

Just stop.

And think it over.

Because, if YOU picked up an AG catalog for the very first time TODAY, and you saw all these dolls with curved hands and squishy vinyl and sewn-on undies, would you be first in line to buy one? Or would you not even be in line at all?

Exactly. 


Here are some links to others’ thoughts on this issue:

#1

#2

#3

#4


~Rutvi

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